簡單並不完全對立於複雜

(http://antbsd.twbbs.org/~ant/wordpress/?p=397, October 22nd, 2006)

在 Make Marketing History 的 Geek Marketing 101 中提出了十點，其中第三點非常特別：

3) Simplicity does not negate complexity.
Reductive marketing that simplifies ideas does not undersell your complex creation. It facilitates an entree to your world. You can’t have passionate users until they start using.